Louis Vuitton makes a statement
Posted on 12 February 2024
Haute Couture Meets Haute Fidelité
When Louis Vuitton makes a statement, there are no compromises. Their Global Flagship store in Seoul South Korea speaks to this, designed by none other than the esteemed architect Frank Gehry, with interior design by Peter Marino. LSI Services, a HongKong based AV consultancy specializing in hospitality and retail environments led by Ken O’Byrne, was invited to respond to LV’s wish to compliment the design experience with a class-leading audio experience.
Ken O’Byrne stated, “Louis Vuitton had several challenges in addition to their desire to envelop customers in sound. Ceiling heights in some spaces were low and the need to visually unclutter the space was critical. Concealed speakers were the only choice and with that Revolution Acoustics SSP6 Multiducer transducers were the obvious choice. Additionally, plenum space was limited and the ease of installation and low profile of the SSP6 technology responded perfectly to the needs of the project.”
Ken went on, “During the completion handover walk-through with the client, Louis Vuitton staff instantly noticed the sound quality, remarkable coverage and the visual lack of ceiling speakers, that was achieved by using SSP6’s.”
The goals to de-clutter the ceilings and create a more even and balanced sound distribution, without the danger of having hot or dead spots that traditional speakers would give, did justice to the user experience Louis Vuitton demanded and LSI Services delivered. This opportunity was in part borne out of the trust Louis Vuitton has for Revolution Acoustics SSP6 technology as numerous LV retail sites globally successfully use SSP6’s.
One of the primary goals was to maintain the aesthetic integrity of Marino’s interior design. The inwall speakers needed to be incorporated in such a way that they became virtually invisible, ensuring that the visual impact of the spaces remained untainted. With every angle and surface crafted to perfection, traditional audio solutions with their conspicuous grilles and protrusions were not an option. This visual challenge necessitated a revolution in speaker technology—one that could merge with the design rather than impose upon it.
The second challenge lay in the acoustical architecture of the space itself. High ceilings, glass surfaces, and bespoke fixtures contributed to an environment where sound could behave unpredictably. Delivering a consistent and high-quality audio performance across the varied materials and shapes of the store meant contending with reflections, diffractions, and absorption that could distort sound. Revolution Acoustics’ Multiducer technology promised a solution to these challenges, offering a departure from conventional inwall speakers.
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